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Advertising Secrets (Fb Ads and Native Ads)


you are now 80 percent ready for the

business we've adjusted everything and

tested and found the winning article now

it's time to launch ad campaign to bring

needed traffic to realize the

arbitration

why Facebook ads it's the biggest social

network in the world with 2.27 billion

active users nearly 1.5 billion of whom

are active every day is your audience on

Facebook the most recent data by Power

Research Center shows that every age

uses at least one social network site

with younger users with higher

percentages plus both men and women use

social media in about equal numbers and

when it comes to which network people

use Facebook dominates the list in other

words no matter what age group you are

targeting there will be more than enough

of those users on Facebook on Facebook

you can Target users by location age

gender interests connections

relationship State languages education

and workplaces Facebook ads policy in

the domain of AdSense Arbitrage

depending on campaign the least amount

of money as possible in order to achieve

the largest return in Google AdSense I

mean we must bring low CPC from Facebook

there are a number of AD subtypes you

can choose from these include video

offers leads canvas carousels and many

other types each one has a certain

advantage and can be useful depending on

the type of marketing you are doing in

AdSense Arbitrage business we are gonna

use a clickable image as you can see

here this article got big Impressions

therefore the price for engagement is

very cheap but that does not mean that

this is the winning article because in

AdSense Arbitrage the important thing is

to focus on the difference between what

you pay on Facebook and what you get on

AdSense this is called Roi return on

investment as we've explained previously

when creating your campaign Facebook

gives you some options to choose your

campaign objective objective means how

Facebook will spend your budget there

are many options to choose but in this

business we can choose between traffic

which is number of people that enters

our website or engagement which is post

likes and comments this is done to give

you analytics about your campaign and to

tell the algorithm of Facebook how to

exactly work because Facebook rely on

Dynamic Advertising Rising this means if

you put an amount of money on a campaign

it will be spent entirely to show your

ad and people who engage with your

content will Define the cost per click

and all the stuff with that being said

if you put five dollars on a campaign

and got 500 clicks or visits to your

website here your CPC is defined 5

divided by 500 which is equal to 0.01

dollar if you get 100 click your CPC

will be 0.05 dollars and so on unlike

native advertising when you can Define

CPC and all even Facebook have this

option but it's quite complex and won't

work with you as a beginner this leads

to a question everyone is asking which

is better choice for doing Facebook ads

to choose the option traffic or

engagement if I or any other marketer

answered you with this question we'll be

lying to you you tell me why the reason

is that neither I nor the best marketer

in the world can't tell you if the

advertisement will be successful from

the first try it is true that you will

start your sixth sense with years of

experience says Tai Lopez and you'll

start defining the successful ad even

before its Lynch but despite that your

invite will not be 100 correct you will

need to do a test and this is the

digital marketing principle therefore to

be frank with you and the answer to this

question is test or rather try same

article with same Target in odd and

everything but different objectives

traffic and engagement make the data you

get to judge please in AdSense Arbitrage

don't focus in CPM cost per mile and CPE

cost per engagement and all I want to

you focus on is how much views you get

on your website and how much do you earn

in Google AdSense no less no more now

that we knew that the whole principle

for success in digital marketing depends

on testing let's now see how to create

Facebook ads

if you are creating it for the first

time don't worry it is simpler than you

think and does not even need an

explanation it will not take you more

than three days to master FB ads the

secret is all intestine and with time

you will put your skills on the right

shape the first thing before doing any

advertisement is to know your target

audience well and you can find out all

of the informations you will need

through the Facebook tool Facebook

audience insights it's a free tool

empowered by Facebook itself to give you

insights about any audience you want

like audience volume genders and age

percentage interests audience engagement

and a lot of beautiful stuff I advise

you to spend an hour or two with this

tool to refine exactly the Right

audience you need after you get an idea

of the niche you will be working on and

your audience against now head over to

FB Arts manager before creating any

advertisement first make sure that you

have entered your information and

payment method whether it is PayPal or

your banking card now you are ready to

create your ad click on create then

choose traffic if you are going to make

the ad for the first time because you

want to bring visitors then I will

explain to you the strategy that you can

rely on in order to optimize the

advertisement and make an A B test do

not forget to choose name for your

campaign turn on just the A B test let

campaign budget optimization off for now

let's assume you will work in cleaning

Niche so you will be targeting women

around America or Australia whose ages

range from 21 to 60 years old you also

notice that I did not Target interest

because my article is aimed to all

women's and when when you target a large

audience without defining interests the

CPC will be cheap but that doesn't mean

that you should always Target generally

because if you choose a Micro Niche such

as real estate chronic diseases or other

Niche where CPC is very expensive on

Google AdSense it's true that the price

in Facebook ads will be expensive but

your profits in AdSense also are will be

massive also in the Futures in which

your ad will appear choose manual

placements and remove all tags and

stories leave only news feed and groups

feed and avoid Instagram at all costs

Instagram doesn't work with AdSense

Arbitrage if you want to use Instagram

ads it's preferable to work affiliate

offers or sell your products whether

it's dropshipping or local e-commerce it

works well

we've just finished just in our ad set

after modifying everything and making

sure that is complete press confirm and

congratulations you have just launched

your first ad campaign

now that you'll ensure ad you will be

excited every moment you'll do a refresh

to your AdSense account every moment and

wait for the profits after 24 hours if

it is a successful article you will find

that you spend ten dollars and got more

than 20 dollars means doubling your

money just start scaling if you get in

AdSense profits between 10 and 12

dollars it means relative equivalence

this means that the article is good and

only needs optimizing if you get less

than seven dollars in AdSense just

forget the article and search for

another one the article as I indicated

you don't create that article but all

you do at the beginning is to copy

everything article the add picture and

everything for 24 hours and judge the

results so here is what I would do if I

find a winning article first you make

sure that the ad you originally created

is still working and how it fits with

the article rewriting if it's still

making the same profit or not if it does

this is good this means that article is

still with the same quality because

sometimes when you do rewriting profits

decreases

second after we make sure that the

related article is as profitable as the

original will leave the first

advertisement working three I would

still optimize the article until

everything is perfect after that you

will create two new campaigns with a

budget of twelve dollars each the first

campaign is normal but the second one

with the new CBO future the purpose of

this process is to compare CBO with the

traditional campaign and which one is

more profitable CBO stands for campaign

budget optimization while running CBO

advertisers will not be able to set bids

and budget at the audience level instead

campaigns will automatically in real

time optimize towards the best

performing lowest cost audiences based

on what Facebook's deems most efficient

and scalable two in every ad campaign

there are two ad sets and the purpose of

each one is to compare your pictures

three in every ad set you will develop

two ads to compare article headlines

this means you put for every ad a single

headline you may find me obsessed with

testing but I really know changing a

picture or title headline I mean can

change your campaign from a minus 50 Roi

to a 300 percent ROI don't underestimate

the A B test because it is the secret

here sometimes you will find me trying

more than 5 titles with more than 5

pictures but if you want to do this you

must spend six dollars on every ad set

because less than this you will not be

able to judge the outcome exactly after

you start this testing make sure your

decision based on expensive CPC you put

off this ad set ads has a sheep CPC

leave it working and compare with the

AdSense revenues of course I wish I

could tell you that CBO is better than

normal but that is not because each time

the results can vary after you do your A

B test and confirm the successful ad set

you can go to the scaling stage what we

mean by the scaling stage it is the

stage where you want to grow your

profits instead of spending 10 dollars

and making thirty dollars per article

you will spend 500 and make 1500 bucks a

day and that's where your growth begins

but in the field of AdSense Arbitrage

you shouldn't grow lucky because you can

risk with your AdSense account when you

find a really successful article I

strongly recommend that you put it in

three sites and each site is linked with

AdSense so that when you do scaling you

do three days in the first account three

days in the second account and three

days on the third account use this

method and you'll not face any problem

with AdSense or Facebook let's assume

you found your successful article and

made an A B test that you found your

successful ad that brings conversions at

the lowest possible cost on Facebook ads

now it's time to grow and enter the

world of 4 digits a day or what is

called scaling see you next lecture

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